MadRat 24 Labs Pvt. Ltd. Privacy Policy (Operates as Honestly)

Updated as on: 18 July, 2025


Your privacy matters to MadRat 24 Labs Pvt Ltd (operating as "Honestly") (hereinafter referred to as "Honestly", "we," "us," or "our"). This Privacy Policy ("Policy") explains how we collect, process, use, share, and protect information about you. It also tells you how you can access and update your information and make certain choices about how your information is used. This Policy describes practices for handling user information collected in connection with the services rendered by our website https://www.askhonestly.ai (the "Website"), associated subdomains, and mobile applications on Apple App Store and Google Play Store (collectively, the "Services").

This Policy has been framed in compliance with the Digital Personal Data Protection Act (DPDPA) of 2023 and other applicable laws.


TABLE OF CONTENTS

  1. Scope
  2. Consent
  3. Types of Information We Collect
  4. How We Collection Information
  5. Use of Information
  6. Data Principal Rights
  7. Data Fiduciary Obligations
  8. Children's Data
  9. Data Protection Board
  10. Data Retention
  11. Automated Decision Making
  12. Data Breach Notification
  13. Grievance Redressal
  14. Promotional Updates and Communications
  15. Information Sharing and Disclosure
  16. Third-Party Content and Integrations
  17. Event Tracking and Analytics
  18. Protection of Information
  19. Security
  20. Opt-Out Options
  21. Links to Third-Party Websites
  22. Changes to This Policy
  23. How to Contact Us

1. Scope

This Policy applies to all current and former visitors, users, and others who access or use our Services. By accessing or using our Services, you understand and agree to the collection, use, sharing, and processing of Personal Information as described in this Policy.

By using our Services, you expressly provide free, specific, informed, and unambiguous consent to Honestly to collect, use, and disclose your Personal Information in accordance with this Policy. You have the right to withdraw this consent at any time. If you do not agree with the terms of this Policy, please do not use our Services.

3. Types of Information We Collect

Personal Information

Information that relates to a natural person, which, either directly or indirectly, in combination with other information, is capable of identifying such a person. This includes, but is not limited to:

Sensitive Personal Data or Information (SPDI)
Non-Personal Information

Information that does not specifically identify an individual. This may include:

4. How We Collection Information

We collect information in the following ways:

5. Use of Information

We use the collected information to:

6. Data Principal Rights

As a data principal under the DPDPA, you have the following rights:

To exercise these rights, please contact our Data Protection Officer at help@askhonestly.ai

7. Data Fiduciary Obligations

As a data fiduciary, Honestly commits to:

8. Children's Data

Our Services are not intended for individuals under the age of 18. We do not knowingly collect or process personal data of children without verifiable parental consent. If you believe we have collected such data, please contact us immediately.

9. Data Protection Board

The Data Protection Board of India oversees the enforcement of the DPDPA. You have the right to approach the Board for any grievances not addressed satisfactorily by us.

10. Data Retention

We retain data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. All data is stored in an anonymized form, and data handling is conducted in an aggregated and anonymized manner. When we no longer need the data, we delete it.

Specific Retention Periods:

11. Automated Decision Making

We use automated decision-making processes for the following purposes:

We ensure that automated decisions do not have legal or similarly significant effects without appropriate safeguards.

12. Data Breach Notification

In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the Data Protection Board without undue delay, typically within 72 hours of becoming aware of the breach.

13. Grievance Redressal

For any grievances or queries regarding your personal data, please contact our Grievance Officer at v@askhonestly.ai. We will acknowledge your complaint within 24 hours and strive to resolve it within 15 days.

14. Promotional Updates and Communications

We may send you promotional communications based on your preferences. You have the right to opt out of these communications at any time by following the unsubscribe instructions or contacting us.

15. Information Sharing and Disclosure

We may share your information with:

We require that any third parties with whom we share data adhere to similar levels of data protection as required by the DPDPA.

16. Third-Party Content and Integrations

Community Reviews and Third-Party Content

We display community reviews and content from various third-party sources to enhance your product discovery experience. This includes:

YouTube Integration

Our Services may display YouTube videos through native webview integration. Your interaction with YouTube content is subject to YouTube's privacy policies and terms of service . We may collect anonymized data about your viewing patterns to improve content relevance.

Data Collection from Third-Party Sources

We collect publicly available product information, reviews, and related content from various sources. This data is processed to provide you with comprehensive product insights and recommendations. We do not collect personal information from these third-party sources.

Third-Party Service Privacy Policies

When you interact with third-party content or services through our platform, you are also subject to their respective privacy policies. We encourage you to review these policies.

17. Event Tracking and Analytics

We use event tracking software to monitor app usage, analyze user interactions (including review browsing and video viewing), and enhance our Services. This data is collected in an anonymized and aggregated manner. You can control certain data collection preferences through your device settings.

18. Protection of Information

We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing and against accidental loss, destruction, or damage. This includes encryption, secure storage, and access controls.

19. Security

While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. We regularly review and update our security measures in line with technological advancements.

20. Opt-Out Options

You have choices regarding the collection and use of your information:

To exercise Data Deletion, please contact us at help@askhonestly.ai or use the in-app option on your settings page in order to proceed with the deletion. Your data will be deleted within 72 hours after your confirmation.

21. Links to Third-Party Websites

Our Services may contain links to third-party websites or services, including YouTube and other content platforms. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party sites or services you use.

22. Changes to This Policy

We may update this Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the new Policy on this page and updating the "Updated as on" date at the top. We encourage you to review this Policy periodically for any changes.

23. How to Contact Us

If you have any questions about this Privacy Policy, please contact us at:

MadRat 24 Labs Pvt Ltd

HD-189, WeWork Salarpuria Symbiosis, Venugopal Reddy Layout, Arekere, Bangalore, Karnataka 560076

Email: v@askhonestly.ai

Phone: +91-9818076312

For data protection inquiries, you can reach our Data Protection Officer at help@askhonestly.ai

For grievances, please contact our Grievance Officer at v@askhonestly.ai


Effective Date: 18 July, 2025


Please note that by continuing to use our Services after any changes to this Policy, you accept the updated terms of use.